Nesha Designs

7 signs telling you it's time to rebrand

BrandingNesha WooleryComment

Rebranding is hard. It's time consuming, it can cost a lot of money if you want to do it right, and it can completely overwhelm you if you go about it wrong. 

It's a big task to take on, and it's a task that you should be 100% sure about and ready for. 

But when is it truly time to rebrand? And are you rebranding for the right reason, or just because you feel like it?

I've seen far too many creative entrepreneurs and friends spend thousands of dollars on a shiny new brand only to do it all over again 12 months later.

You don't want to waste that kind of time and money if you're going to keep doing it again and again. I've been there and done that. I've rebranded countless times because I'm a designer and it's easy, fun and *pretty much* free for me to do. But it doesn't mean it's a good move.

Related post: How to build a strong brand on a small budget

A good brand is consistent. It doesn't change every 6 months; it remains solid and trustworthy. {Click to tweet

A good business owner is smart. She doesn't go around in circles rebranding over and over again, she does it right the first time so she is now equipped with a stylish and timeless brand that will help her make more money and play in the big league.

I'm going to save you a lot of time today by outlining the right times to rebrand and the wrong times. You may be surprised by what I have to say!

4 signs you SHOULDN'T rebrand

You're new management. I get a lot of inquiries from business owners who have recently bought a business and want to put their stamp on it. If the current branding is damaging the business in some way (for example, effecting sales or attracting the wrong customers), then sometimes it's a good idea. But most of the time, new managers just want to rebrand because they're taking over and they want this business to feel like it's theirs by starting completely new. 

That's not a good enough reason to rebrand.

The businesses current customers may feel really connected to the current brand. It may be really well-known and loved. If it isn't broken, don't fix it.

You're bored of your brand. This is the no.1 reason why bloggers and creative entrepreneurs rebrand their businesses. But being bored of your brand isn't a good enough excuse. Ask yourself- why are you bored of your brand? Are there any small tweaks you can make that will help you feel better about your brand?

You can't afford it. If you're broke, please don't rebrand. Save your money for paying the bills and living everyday life, then work hard at increasing your income. When you feel like you have increased your income enough to rebrand, go for it! 

You have no real clarity. Before rebranding, you need to gain some brand clarity. You need to understand who your target market is, what your goals are, what your true business purpose is, and you need to feel sure about the direction you're taking your business in. One of the worst things a designer wants to hear is 'I've changed my mind on my business direction. I will no longer be needing the designs you created for me.' Having to take someone's money for designs they're never going to use is a real kick in the gut. It's not a happy thought for your designer, and it's certainly not good for your business or your bank account.

I have a free workbook available that can help you plan an effective brand! 

7 signs you SHOULD rebrand

Your sales have decreased. If your sales aren't very high and you've tried everything to increase them, maybe you need to try rebranding. Rebranding can sky-rocket your website views, spark the interest of new customers, and reignite the interest of your past customers. It can bring an old, outdated brand back to life with a new purpose and an updated style.

You get lots of traffic but no one sticks around. If your website bounce rate is really high, you don't get many loyal readers or clients, and your business feels bleh even though you're pouring your heart and soul into driving people to your website, something needs to change. If your brand is beautifully on point, your conversion rate should be pretty high. If it isn't, you should start thinking about rebranding. The issue could simply be that your leads are not connecting with your brand and website. 

You don't get many client inquiries. What I said above applies to this point too. A couple of years ago my friend rebranded because she wanted to target a higher-paying audience. She designed her own brand materials and website. But what happened? Crickets. She didn't get any client inquiries for a solid two months. When we went over her brand vision, rebranded her business and redesigned her website, clients started coming in and she began earning regular income again.

Customers and clients make quick decisions based on how your brand and website looks, so you have to make sure they look gorgeous and professional- good enough to make people stick around and find out more about your business and how you can help them. 

Related post: How to hire a trustworthy designer

You've changed your business direction. Sometimes people decide to change the direction they're going in. You may have been working as a copy writer for years, but yearn to become a life coach and finally decide to pursue it. That's OK! Go with your gut. But make sure you look into rebranding, because big business changes like these often need a new look to accompany them. Your old branding may not portray the feeling you want to portray now, or it may not attract the right clients and customers. That leads me to my next point...

You're attracting the wrong customers. If your brand is attracting the wrong clients and customers, this is the biggest sign that it's time to rebrand {Click to tweet}. I get a lot of clients who come to me with this problem. Last week, a freelance designer came to me with this very problem. She attracted girly, feminine business owners who usually owned Etsy shops and didn't want to spend much money on a website design. After our consultation, she realized she needed to rebrand so that her brand, website, services and portfolio were smarter and sleeker, aimed at attracting the high-end, six-figure clients she truly desired.

You feel like you've outgrown your brand. If you feel like your brand is a portrayal of who you were a few years ago and not today, you should think about rebranding. Your brand should convey who you are today. You should feel proud to call it your own. If you don't, your passion for your brand and business will die down and clients will sense that. 

You feel like your brand is a copy of someone else's. This happens with all business owners at some point so don't feel bad about it. Sometimes, you can get so caught up and 'in love' with someone else's brand that you end up creating a brand identity that is similar to theirs, not because you're a copy cat, but because you've taken admiration slightly too far. If you feel like your brand is too similar to someone else's, it's definitely time to think about rebranding and being the authentic you that everyone is dying to see.

If you think it's time to rebrand your business and you're looking for a designer to take on your project, I'd love to discuss your project with you! As of now (August 30th) I'm currently booking for clients for November 2015 onward. Check out my services and get in touch if you'd like to schedule a time to talk!


Free bonus!

My old Brand Discovery Workbook has had a gorgeous new makeover! This workbook is filled with questions and prompts to help you uncover your brand purpose and find your unique edge. It's perfect for anyone considering rebranding!

Recent work: Pattern of Purpose

Design, BrandingNesha WooleryComment

I know I usually only post once a week, but I recently finished one of my favorite projects of the year and I just had to share it!

Kim Wensel of Pattern of Purpose hired me to design her brand identity and set up her Genesis (for Wordpress) theme. Kim came to me earlier this year with a new business she was setting up; a business that helps young women gain focus and explore their career options.

After speaking with Kim over Skype and seeing just how lovely and passionate she was, I knew this was the perfect project for me. Our goals, style, values and passions aligned perfectly, and I believed that what she was doing could genuinely make a difference in so many girls lives!

I follow the same design process with every client that hires me to design their brand and website. It takes 4-5 weeks depending on the package they choose and the extras they add.

The start of something special

I asked Kim to fill out a questionnaire before the project began and fill a Pinterest board with inspiration for her brand. From her homework, I then created a moodboard summarizing her design aesthetic and the direction we were going to take her brand. 

Logo concepts

When we finalized her moodboard and she was happy with her color palette, I made a start on her main logo. I began by sending 3 initial logo concepts focusing only on typography. Then when she chose the concept she wanted to proceed with, we had two revision rounds to tweak it and make it perfect before moving onto creating her brand board.

Brand board

When Kim'm main logo was complete we moved on to her brand board. I offer another two revisions for the brand board so that my client can request tweaks and we can get their brand looking as feeling right. 

Kim wanted a brand that was slightly boho and reflected that side of her personality, but she also knew that her brand had to maintain a professional edge so that schools would take her business seriously. 

This was the final brand board!

brand board.jpg

I also set up her website and installed the Swank theme for her, then customized it with her brand colors, logo and fonts. 

eBook design

We left Kim's eBook until a month after the creation of her brand and website so she could have time to write it, then we got cracking! Kim loves the look of Regina's eBooks so we started there for inspiration, keeping things fun and clean! Take a look at a few pages below.


Now booking November 2015

I'm booking design projects for November 2015 onward! If you're looking for a designer to take on your rebrand, I'd love to chat over Skype and discuss things. Just check our my services and get in touch if you think we're a good fit!

5 ways to make an emotional connection with your target market

BrandingNesha Woolery18 Comments

Branding.

That word is thrown around the blogsphere a lot these days, but many people misunderstand what it means. Some people think branding is just a visual brand identity made up of a logo, color palette and type combinations. But that's only a part of what your brand truly is.

'Branding demands commitment... Striking chords with people to stir their emotions.' - Sir Richard Branson, CEO of Virgin.
'Your brand is what people say about you when you're not in the room.' - Jeff Bezos, Founder of Amazon.

There are so many ways to define branding, but I like to think of it like this: your brand is what people think of when they hear your brand name. It's how people feel when they think of you, visit your website, hire you, learn from you or walk into your shop.

How your brand makes someone feel can often be the difference between booking a client or losing them to a competitor. {Click to tweet}

Clients and consumers are almost always willing to pay more to the brand that makes them feel something, and that should always be your brand. {Click to tweet}

Story time

Last year I went shopping for a leather jacket. I looked in standard high street shops like Topshop and found decent jackets for £40-80. These jackets were perfectly adequate. Even though they weren't real leather, they looked great!

But then I walked into Allsaints. Ah, Allsaints. The shop front is distressed and rustic, and the inside of the shop has vintage mannequins everywhere, red-brick walls, copper and steel furnishings and the coolest-looking staff you will ever see. You feel sexy when you walk into Allsaints. You don't care that their leather jackets cost £300+ because they make you feel like a badass that just walked right out of a Fast & Furious movie when you're wearing one.

My point?

I splashed £300 on a leather jacket when I could have purchased a similar jacket, albeit fake leather, for 1/5 of the price. I purchased from Allsaints because of the way they made me feel. I wasn't shopping for a leather jacket that day, I was shopping for a feeling. Allsaints gave that to me.

Nowadays we're bombarded with brands all the time; so many that our brains can't handle it! In order to stand out and get our potential clients to listen to us, we have to make an emotional connection through our brands and our website presence. But that's easier said than done, right?

5 ways to connect with your target market

1. Brand style. As you read about my experience with Allsaints, their brand style played a big part in why I chose to purchase from them instead of Topshop. Allsaints had a brand aesthetic that immediately made me feel cool and sexy. Their brand has a unique style that stirs certain emotions within their customers.

When you're trying to emotionally connect with your target market, you'll never form a true connection if your brand style isn't cohesive or isn't an authentic representation of you. 

Ask yourself- how do you want people to feel when they come into contact with your brand? What emotions do you want to stir within your ideal clients? Does your current brand identity convey these emotions, or is it failing to connect with your target market in some way? Maybe you need to invest in a rebrand, or maybe you can make some small tweaks to connect with your audience more?

If you need help creating a cohesive brand experience that will make sure your ideal clients fall in love with your brand, check out the free bonus at the end of this article!

Related post: How to build a strong brand on a small budget

2. Brand voice. Your brand voice goes hand in hand with your brand aesthetic. Your brand voice is how you talk and write; how your words make your target market feel. Small businesses that write in a friendly and 'human' voice usually connect easier with their target market because they seem real! People don't want to do business with someone who talks to like a robot and has no sense of personality, they want to do business with a real person. 

3. Use of words. When you research what your target market wants from you (usually within a survey), it's important that you use the words and phrases they use. It will make a much better emotional connection when they come to read about your services! For example, this year I wanted to buy a book on money mindset. I found a woman who specialized in this field but her product page used robotic 'professional' phrases that I would have never used to describe what I was looking for. Then I found another website that described my struggles and my desires exactly how I would describe them, in a casual and understandable way. Because this website used words and phrases I'd use- phrases I understood and completely resonated with- I didn't hesitate to purchase from them and not the other woman.

Related post: 10 tools and apps I use for freelancing

4. Brand consistency. Is your brand cohesive and consistent across all areas of your web and print presence? It's important that your brand style stretches across all areas of your brand, not just your website. The look and feel of your website needs to be the same on your Facebook, Twitter and Instagram pages, your business cards, your shop front, your client documents and more. When your brand is perfectly consistent, your target market sees you as a strong brand that really knows what they're doing.

5. Keep your business simple and streamlined. Even if you build an emotional connection through all of the points listed above, that connection can be broken instantly if your business processes are not simple and easy for your customers/clients. What exactly do I mean? Well, a potential client may look at your website and feel totally connected to you; eager to start working with you. But if they contact you and your processes are sloppy, your reply times are slow and your system isn't clear then that connection will immediately break. Keep your customer connected by streamlining your systems. Make doing business with you feel like a guilty pleasure!

I recently enrolled in Leah's course, Stress Less & Impress, and it totally transformed my business systems and processes! I was already doing a lot of what she suggested, but her tips and videos helped me refine my process even more. I highly recommend checking it out if you need help streamlining your business!


If you're interested in rebranding your business, I'm now booking clients from November 2015 onward! Just check out my services and get in touch if you'd like to set up a time to discuss your needs. 


Free bonus!

To help you create a stronger emotional connection with your target market, I've created a freebie for you: 10 ways to create a cohesive brand experience. This free PDF guide will help you tighten your brand style across all business areas, making a professional impression on your target clients and forming a stronger connection with them. I hope you it helpful!

How to stop feeling like a fraud

BusinessNesha Woolery2 Comments

I sometimes feel like a fraud even though I'm not.

When I start feeling that way, I can literally feel my business halt in its tracks. I start rethinking every system I have in place and every goal I've set for the year. I can't bring myself to publish a blog post because I imagine someone will jump out from behind a digital curtain and yell 'You don't know what you're talking about!'

This fraudulent feeling is often known as imposter syndrome; feeling like a fraud when you're not.

Feeling like a fraud is an icky feeling.

Creative entrepreneurs sometimes feel like frauds when...

  • A client is unhappy and they feel awful about it. 
  • They see others doing the same amount of work but earning x3 what they earn and they start to doubt their skills and capabilities.
  • They see other bloggers growing exponentially and start comparing themselves to those bloggers.
  • They want to call themselves an expert but don't feel like one, they just feel like a mess.

Have you ever felt like that?

This feeling occurs in every creative at some point! 

Feeling like a fraud as a freelancer, creativepreneur or blogger is a major issue because it can stop your business from growing.

Research shows that women feel like frauds more often than men because we internalize things and blame ourselves for every mistake that happens in our businesses. 

Sound familiar? I bet it does.

Over the three years I've been in business, I've learned a few ways to deal with imposter syndrome. Sure, I still feel like a fraud from time to time. But I know now that I can ride the Fraud Wave and confidently come out the other side. Want to do the same?

15 ways to conquer imposter syndrome:

1. Accept who you are.
You are beautiful and unique. You're also imperfect. You're going to make mistakes from time to time and they're going to make you feel like you're a fraud. Just because you feel that way doesn't mean it's true.

2. Talk to others who feel the same way.
I wouldn't rush into a Facebook group of 3000 potential clients and announce that you feel a fraud because that could cause some leads to think you lack in confidence, and it could stop people hiring you. Instead, join a private mastermind group and tell them how you feel. The Shelancers Club has under 200 members none of us are really potential clients for the other group members. This allows us to feel totally comfortable admitting our faults and expressing our deepest feelings to the group. When you talk to others who feel or have felt the same way, you hand some of the burden over to them and you instantly feel better. It's true what they say- a problem shared is a problem halved.

Related post: 10 tips for Skyping with clients or friends

3. Successful people feel like frauds, too.
If you think you're the only creativepreneur who feels like a fraud, think again. Successful people in your industry feel like frauds. Even famous people feel like frauds!

I highly recommend listening to this Being Boss podcast on feeling like a fraud. The hosts, Kathleen and Emily, are well-known creatives and who run the successful design businesses, have multiple employees, and work with badass clients. Yet they admitted they sometimes feel like frauds. 

Cath Kidston, an extremely popular fashion designer who turns over £70 million per annum and has 61 shops in the UK, writes in her latest book 'When you're self taught you always feel like you will be found out.' Even a designer who is so wildly popular in the UK suffers from imposter syndrome sometimes.

4. Keep a Success Log.
Even though you're imperfect and you sometimes make mistakes in your business, you also do a lot of things right. Own them. Be proud of your successes.

It's all too easy to forget about our successes, but we shouldn't. Our successes are keeping us in business.

I like to keep a notebook in Evernote called My Success Log. Every time I reach a milestone or do something amazing for my business, I log it down. Then when I'm feeling bad about myself or my business, I look at the notes in my success log. Works every time!

5. Keep a Happy Folder.
This is similar to a success log. In your email inbox, create a folder called Happy Mail. Then when you receive a happy note from one of your readers or clients, store it in the happy folder. 

When you're having a bad day its helpful to read through all the wonderful things people have written to your over time. It pushes you to overcome your fraudulent feelings and continue growing your business!

6. Delete hate mail.
Haters are gonna hate (try and read that without bursting into Taylor Swift's Shake It Off, I dare you.) Some people just like being spiteful. Some people despise your success and will look for any mistake they can call you out on. 

Try not to let it get to you.

If you let a hater spoil your happiness, they've pretty much won. So here's the thing: don't dignify hate mail with a response. Simply delete it and get on with your awesome day, because if you don't, hate mail can start causing you to feel like a fraud. Like someone who doesn't deserve all the great things you've worked so hard to have!

7. Stop comparing yourself to others.
Imposter syndrome often begins with comparing yourself to others. I've done this myself! When I see Income Reports from people in my industry who are having $8000 months, I feel totally jealous. And that leads to me feeling like a fraud because I'm not making the same amount of money as them, so I feel like I'm doing something wrong.

It is sometimes healthy to compare yourself to others because it can push you to achieve more.

But try not to focus on others. There's no point in focusing on someone who is at a different stage to you. They may have been in business for 5 years and you may have only been in business for 1. You can't possibly expect to play in their league in just a 1/5 of the time it took them to get there.

Focus on self improvement. It doesn't matter what other people in your niche are doing, the only thing that matters is you and your progress.

Related post: Here's why you're not achieving your goals.

8. Give yourself a break.
You're a human being who makes mistakes! You're imperfect! Deal with it. We are all imperfect. That doesn't make us all frauds.

9. Take an actual break.
If you can't shake your imposter syndrome, step away from your screen and take a break. Whether it's just an afternoon coffee break at a local cafe, a whole day spent in front of the TV, or a week away in a peaceful village. It doesn't matter. Just get away from your business and give yourself time to calm down and accept that you're not a fraud. Often, a little break is all that is needed to help you feel better about yourself and your business.

10. Boost your confidence.
Feeling like a fraud has a lot to do with your self-confidence. If you doubt your capabilities or expertise, imposter syndrome with undoubtedly kick in. Try boosting your confidence and self-esteem by hopping on Skype with a business friend, providing valuable advice to people who need it (people ask for advice in Facebook groups ALL the time and YOU could help them!) or writing a blog post about how you feel and listing steps you can take to overcome your feelings.\

Related post: 

11. Recognize that making mistakes doesn't make you a fraud.
I've already said this but I'm going to say it again: you're an imperfect human being. You're going to make mistakes. You should recognize and accept this, and so should your blog readers and your clients. 

Making mistakes doesn't mean you're a fraud. It simply means you have a issue to fix and opportunities to grow.

Embrace your mistakes. When you do, you'll no longer feel like a fraud.

12. Acknowledge that everyone is faking it.
You've heard of the saying 'fake it till you make it' right? Here's a little secret: everyone is faking it. No one has everything figured out and nothing else to learn. If someone thinks they do, they're the one who is the fraud.

Everyone is faking it. No one has everything figured out and nothing else to learn. - Tweet this

13. Recognize that you're stopping your loyal followers from learning from you.
When you feel like a fraud, you usually stop creating stuff because you feel like the stuff you create isn't perfect or viable. That's not true. Even if you feel like you're creating content that is already out there and written by someone else who is ten times better than you, you have to remember that there are lots of people who love your point of view. They want to read what you write because of the unique spin you give it. Don't deny people that. 

14. Treat your business/blog as one big experiment.
Sometimes you'll get things right. Other things will totally fail (like course launches... Ugh). That's OK! Your business is one big experiment and some experiments go better than others. The main thing to remember is to never give up experimenting. That would be like giving up on finding love because you boyfriend dumped you. Everyone knows it's an unwise thing to do, because that one failure just opens the door for a success later down the line.

Related post: 5 lessons I learned from my first launch

15. Embrace your inner expert.
List all the things you're good at within your business. Maybe it's client communication? Writing awesome newsletters and blog posts? Cultivating a creative community? Helping people? Whatever it is, embrace it. Write it all down. You're an expert at all of these things. A unique expert. Don't forget that.

Still feel like a fraud?

That's OK. Some feelings are deeply engrained within us and they take a bit more work to eliminate. Go through the 15 steps above and try a few. If they work, come back here and leave me a comment telling me all about it!


9 podcasts solopreneurs will love

BusinessNesha Woolery10 Comments

I have become a podcast addict. 

Before going on my recent vacation I decided to download a few podcasts that vowed they would help me improve my business, life and travels. 

I was not let down. 

I know I may be going a little over the top here, but podcasts are the future, I swear. I love reading blogs and writing blog posts, but nothing beats being able to go on a long walk while listening to your favorite podcast. 

What is a podcast?

I'm sure most of you know the answer to this, but if not, a podcast is .........
You can make the best use of you time by listening to podcasts on the go! That's the beauty of them. You could listen...

  • While on long drives
  • On walks or hikes
  • While you're working (although I personally find it too hard to concentrate on my work if I'm listening intently to a podcast.)
  • Before you go to sleep
  • On your lunch break
  • While you're doing your chores or cooking!

Here are just a few reasons why podcasts are freakin' awesome:

  • Podcasts allow you to multi-task while learning. You can work and listen, walk and listen, even breastfeed and listen! You don't have to take time out of your daily routine to sit down and learn.
  • Podcasts allow you to become closer to the people talking. This week, I listened to about 10 episodes of a certain podcast. Before I knew it, I had become addicted to the host's personality even though I had come across her site dozens of times before and had never really been interested. By hearing her talk and listening to her tips and opinions, I grew to trust and admire her as a leader in her industry. I went straight to her website, subscribed AND purchased her latest book. Basically, podcasts are relationship builders!
  • If you want to grow your readership, get featured in a podcast! Almost every time I'm introduced to a new entrepreneur through a podcast interview, I head to her site and sign up for whatever she can give me. Again, it's relationship building.
  • Podcasts help you learn ten times as much stuff in half the time it would usually take you to read a blog post, magazine or eBook.
  • Podcasts help solopreneurs feel less alone. When you work from home it can be a little lonely. You don't have the office chatter, the workplace friendships or the general buzz of your peers like a typical corporate job. When you listen to a podcast and hear the voices of entrepreneurs you admire, you don't feel so alone.


While you probably won't catch me doing my own podcast any time soon (my voice is too weird and I say ummmm way too many times in conversation), I have a few recommendations that you will love if you are a creative entrepreneur who wants to work smarter, not harder, so you can grow a profitable and fun business.

9 podcasts solopreneurs will love

1. The Suitcase Entrepreneur. Natalie Sisson of The Suitcase Entrepreneur hosts a really helpful podcast that discusses travel AND business. She runs a 6 figure business while travelling the world and living out of a suitcase. If you're a keen traveller then you'll love her podcast.

2. Being Boss. This podcast is specifically for creative entrepreneurs. The Being Boss hosts, Emily and Kathleen, both run successful branding & web design businesses and they discuss business tactics and tips in their podcast. I listened to about 10 episodes of this on my recent break. Their fun and insightful girls who will have you addicted to their podcast in no time!

3. The Chalene Show. After listening to Chalene on Being Boss, I knew I had to hop over to her site and check out everything she's ever made. She's really strong and confident and discusses confidence, goal-setting and business on The Chalene Show.

4. How They Blog. If you're interested in starting a blog or you want to take your blog to the next level, this podcast will help you. Kat Lee interviews bloggers and gets them to share their tips and strategies with the listeners on her podcast, How They Blog.

5. The Travel Freedom Podcast. I love travelling, so when I heard Tommy and Megsy of The Travel Freedom Podcast being interviewed on The Suitcase Entrepreneur, I was immediately interested. This couple decided to use the money they'd saved for a house on travelling the world, and they also run an online business together. If you want to work for yourself AND travel, you'll love this.

6. Smart Passive Income. Pat Flynn answers questions from readers on his podcast, and it's alllll about creating smart passive income.  

7. The Lively Show. Hosted by Jess Lively, The Lively Show is really conversational and upbeat. Jess interviews small business owners and bloggers and discusses lots of topics on the minds of female entrepreneurs and everyday women. 

8. After The Jump. Hosted by Grace Bonney, founder of Design*Sponge, After The Jump is one of my very faves. Grace gives amazing, strategic advice on how to run a successful business. She gets into the real cost of business, how to market your brand, how to handle the emotional side of working for yourself and much more. This podcast is PACKED with little gems, so I suggested you subscribe ASAP.

9. Adventures in Design. If you're creative then you're sure to love this. Adventures in Design is hosted by Mark & Beth Brickey. iTunes describes this podcast as “Graphic design gossip and artistic growing pains through the eyes of two handsome DIY poster designers and their friends.” Seriously, does that podcast sound fun or what?


You're probably thinking 'I get it, Nesha. Podcasts are the future. But does that mean I should start one?'

I'm a firm believer in only doing things that bring you joy, whether that's in business or in life. Just because podcasts are getting huge now does not mean you have to start one of your own.  It's totally OK to be a fan of them without starting one yourself.  

Just like it's OK to admire pretty Instagram accounts but not have one yourself. 

Or read amazing blogs but not own a blog.

Podcasting is not the only way to get your voice heard and connect with your tribe. Don't do anything in business just because it's the 'in' thing to do.

You're the boss of your business, and you can do whatever the hell you want! {tweet this}

But what if you DO want to start a podcast?

What if it feels like the perfect thing for you, your personality and your business? Well, as an avid podcast listener I have a few tips to help you craft a drool-worthy podcast. One that will actually get subscribers and build your audience of loyal fans. 

5 things that make a brilliant podcast

I'm no expert on CREATING podcasts but I reeeeally love listening to them. And since I've listened to about a million, here's what I think makes the perfect podcast.

1. Personality. The main thing that makes me subscribe to a podcast is a host with a big personality. Someone who has a captivating voice and a sense of humor. You don't have to be a chatter box or the life of the party, you just need to be someone I would hang out with in real life. Someone who isn't boring, but isn't stuck up. The best podcast hosts are just themselves.

2. Motivating content & honest opinions. Podcasts aren't just for having fun conversations with your cohost or your guests. Podcasts work like blog posts- they have to provide actionable advice to the listeners, and motivate or inspire listeners in some way. My favorite business podcasts are brimming with advice that help me improve my biz. My favorite travel podcasts are full of tips on where to go and what to do. Make sure your podcast offers your listeners something valuable, not just chatter.

3. Freebies. The best way to get podcast listeners onto your list is by creating  related freebie and requiring people to sign up to get it. For example, Being Boss did an amazing episode on pushing goals with Chalene. It was that amazing that I wanted more. And they gave me that! They offered their listeners a related worksheet if they signed up. Of course, I HAD to have that worksheet so I signed up. 

4. Special guests. I love finding a new creative entrepreneur to inspire me- everyone does! Podcasts can get a little boring if you're always listening to the same person, so it's nice to feature special guests with specific talents. 

5. Fun! If you're not having fun with your podcast, your listeners won't have fun either. I love podcasts that involve the hosts have a laugh and joke with each other. I love hearing giggles and 'inside jokes'. I love when a host says something they probably shouldn't have. I love the fun and real aspect of podcasts, because it draws me closer to the hosts! It makes me feel like I really know them. And of course, the closer you feel to a host, the more of their stuff you want to buy!


Podcasts are becoming increasingly popular. If you think you have something valuable to share in your very own podcast, step up and go for it! Don't be afraid to take chances when it feels right. If it doesn't? Don't worry. You can make your voice heard in other ways- it's just a case of finding the right way.