I see a lot of online business owners consuming content about how to go viral on Instagram, how to pitch in the DM's, how to get more followers...
But more followers and viral posts won't fix your business.
Because the real problems holding your business back are:
Your refusal to niche down. I know some business owners are preaching the "you don't need a niche" message but from my perspective, all the students/clients I've had gained more clients and sales when they niched down. So, "to niche or not to niche" has a very simple answer.
Market: Trying to market to 1759432 different people at the same time.
Messaging: If your messaging is a hot mess and you're not consistently talking about specific results your ideal client can get through your specific approach, how are we supposed to have that "oh wow, this girl GETS me!" moment when we read your content?
Offer: If you require people to reach out for a quote or you have packages but they're not evoking that "heck yes, take my money!" response... your offers need to change.
You're trying marketing strategies for 2 weeks then giving up because you don't see results. You need to try something for 90 days consistently to get accurate data about whether it works for you or not.
I dive much deeper into each of these topics in today's podcast episode! Tune in below or keep scrolling to read the article.
Resources Mentioned
Join the waitlist and be the first to hear about my group coaching accelerator! Where you’ll learn how to build a life-first online business that can make 5-10k a month without you working 5 days a week or relying on social media.
Sign up for my free weekly emails to learn how to build a life-first business that makes a full-time income online without you working full-time hours or relying on social media
1:1 coaching in my 3-month program, Momentum
Online Course: Simple Sales School
Transcript
Alright friends, let's dive into the nitty-gritty—why you're not booking clients (and why your Instagram marketing isn’t really working).
Niche
Listen up, because this is a struggle for about 99% of business owners—niching down. It's natural to hesitate when narrowing your focus and excluding potential clients. But here's the kicker: it's easier to speak to one specific niche rather than a scattered bunch. Trust me, the riches? Yep, they're in the niches. Specialized services mean you can charge a premium. Think about it:
Offering general business coaching? That's maybe worth $497.
How about coaching freelancers to get booked out in 90 days? That's more like $1997.
But if you're helping freelance web & graphic designers getting booked with high ticket clients without Instagram? That's a cool $3997 or more.
Niching down can come in various flavors: WHAT you sell, WHO you serve, your STYLE, or your VALUES. Speaking of values, that's my niche—I help freedom seekers build life-first online businesses that make 5-10k monthly without them working 5 days a week or relying on social media.
My niche is united by:
A desire for work-life balance
An inclination away from big teams, leadership roles & hustle
Valuing financial security alongside freedom, time, peace, and living life—sans empire-building frenzy.
Over the next six months, I'm diving even deeper into this niche.
Market
Another snag—business owners try to cater to a million markets or end up with an unprofitable one. Two common pitfalls.
Unprofitable market: Micro businesses, early 20-somethings, college students, Etsy shops. To succeed with these, either offer a low-ticket product to a huge audience (like a membership) Or pivot! Change your focus (instead of designing for Etsy, how about yoga studios?)
Confusing market: "I help spiritual healers, educators, creative entrepreneurs, and coaches get booked out." This segues into our next point—messaging.
Messaging
If your messaging's a mess, your profile won't resonate with visitors. You won't trigger that "she gets me" moment that makes people want to follow and devour your content.
"I help spiritual healers, educators, creative entrepreneurs, and coaches get booked out." = Not impactful.
"I help relationship coaches get booked out in 90 days or less." = Impactful.
Your messaging should be:
WHO you're helping. (Pick one.)
WHAT you're helping them with (Pick one.)
TIMEFRAME for results
Catch attention with the WHO, appeal to top desires (health, relationships, wealth), and mention a timeframe to nix those objections. (Listen to the full podcast episode to learn more!)
P.S. I've got an upcoming offer tailored to help you refine your niche, pick a profitable market, craft crystal-clear messaging, and concoct offers your ideal clients can't resist. If you're keen to join me and a tight-knit group of online service providers, join the waitlist. You'll be the first to know more!
Offer
Here's where vanilla won't cut it—your offers. They need to be no-brainers, so good that not saying "yes" feels silly. Trust me, I've seen way too many lukewarm offerings. Or worse—no package, just quotes.
Consistency and Perseverance
Don't be hasty! Marketing strategies need around 90 days to marinate before you see real results. Give up before then and you won’t be able to accurately tell if it worked or you were just impatient.
P.S. That offer I mentioned earlier? It's coming your way soon. I'm here to guide you through pinpointing your niche, selecting a lucrative market, crafting messaging that sizzles, and creating offerings that feel like a cosmic yes for your ideal clients. If you're ready to solidify these foundations and draw in consistent clients, secure your spot on the waitlist for all the details.
If you vibed with this, spread the word—share on IG, or give it a 5-star rating & review on Spotify/Apple Podcasts! I’d greatly appreciate it.
About Nesha
Hey there! I’m Nesha, 10-year traveling entrepreneur and host of The Simple Business Show. I teach freedom seekers how to make a full-time income online without working full-time hours, so they have the time, location and financial freedom to live the lifestyle they dream of.
Looking for more ways I can help you? Here they are:
1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go. Availability: April 2023.
Organize & Automate - Join 1200+ students and learn how to organize your entire online service-based business in just two weeks (on the side of your regular routine!) so you can stop stressing and fall back in love with your business.
Simple Sales School - Learn how to get a consistent flow of clients so you can build the income & financial freedom you desire.
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