Today, let’s do a launch review! I’m going to uncover how I made $15,840 from my pre-launch without ads, a free webinar/challenge, or going viral. (I went viral once but archived it, so that doesn’t count lol.)
In this episode, you’ll learn:
How I made $15,840 from my pre-launch (before doors officially opened)
How to grow a waitlist
The 3 things that helped me make $15K
An inside look at a realistic group program launch
Why my pre-launch went really well but my actual launch did not
2 challenges I faced
2 things I’d do differently next time
Click “play” on the player below to listen to the episode!
PS - Click here to join the waitlist for my mastermind, The Simple Business Builder. You’ll be the first to hear when doors open again in Spring 2024 and you’ll get a special bonus when joining!
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LAUNCH REVIEW
Life had its own plans during my actual launch, and I didn't execute the webinar launch I had initially planned. However, the pre-launch to my waitlist proved to be a game-changer, bringing in a solid $15,840. Let's delve into the strategies that made this pre-launch successful.
1. Waitlist Strategy
Three months before the launch of my group coaching program, I strategically built up my waitlist.
I incorporated prompts into every email, placing them at the top and within the body. In a world where attention is scarce, your call-to-action (CTA) needs to be upfront.
Utilizing Instagram, I employed @manychat to automate responses when people commented "WAITLIST," sending them the necessary details and the link to join.
Pro Tip: Follow me @neshawoolery for more valuable insights and save this post for future reference!
2. Content Strategy
Consistency was key, with five posts per week over three months. To streamline the process, I batched my content creation.
Content Inspiration Folder: I created an Instagram folder called Content Inspiration, where I saved viral content adaptable to my niche.
Utilizing Hooks and Styles: I mirrored the hooks, styles, and reel lengths of successful content.
Data-Driven Approach: Regularly checking my insights enabled me to create more content tailored to my audience's preferences.
While I used viral reels as a guide, my primary focus was not virality but conversion.
3. Survey Strategy
Following the pre-launch, I sent out surveys to those who didn't join, aiming to understand their hesitations. This dual-purpose strategy allowed for market research and provided an opportunity to address concerns, offering a final chance to join at the waitlist price before it increased permanently.
Insider Insights: Exact best-performing emails, impactful IG stories, and nuanced strategies remain exclusive to my SBB mastermind clients.
Success Stories and Strategies That Worked
Some strategies that proved successful include:
Fast Action Bonus: Offering a time-limited bonus resulted in three sales within 15 minutes of the cart opening.
Q&A Engagement: Hosting Q&A sessions, both recorded and live, fostered engagement.
Empathetic Approach: Rather than pushing for a sale, I focused on answering questions, soothing hesitations, and letting potential clients make informed decisions.
Challenges and Reflections
As with any venture, challenges and areas for improvement emerged:
Refund Policy Dilemma: Implementing a no-refund policy in coaching raised uncertainties about its impact on sales. Despite this, the waitlist conversion remained above average.
Incomplete Launch Execution: Life's unpredictability interfered, preventing the full execution of the planned launch, including a desired webinar or challenge.
Lack of Advanced Planning: While the waitlist pre-launch was meticulously scheduled, the same cannot be said for the launch itself. Going forward, a more robust planning and scheduling approach is essential to maintain momentum and engagement.
In conclusion, the success of the pre-launch lies in a strategic blend of building anticipation, consistent content creation, and addressing potential concerns. As I navigate through these challenges, the journey continues, with lessons learned and new strategies on the horizon.
About Nesha
Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.
Looking for more ways I can help you? Here they are:
1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.
Group Coaching Program: The Simple Business Builder: Learn to build a $5-10K/month online business working 3 days a week.
Organize & Automate - Join 1200+ students and learn how to organize your entire online service-based business in just two weeks (on the side of your regular routine!) so you can stop stressing and fall back in love with your business.
Simple Sales School - Learn how to get a consistent flow of clients so you can build the income & financial freedom you desire.
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