simple business builder

My 2023 End Of Year Review (& how to do your own)

 

December: It’s that magical time of year when everyone starts thinking about the new year and setting goals.

But before you can make a plan of where you’re going, you need to know where you are. And that’s why I’ve always been a fan of creating yearly business reviews.

Today, I’m going to walk you through my new and improved way of creating an End Of Year business review, so that you can do yours without any guesswork of what exactly should be in it!

It will take you about 1 hour to complete your own review.

Each question is listed below, along with one answer from my very own review!

In this episode, you’ll learn:

  • How to create your own End Of Year Business Review

  • The most important metrics to track each month + year

  • What worked (and failed) behind the scenes in my business this year

  • How to use your last 12 months as a blueprint for making the next 12 months your best ever!

Click “play” on the player below to listen to the episode!

PS -

  1. If you want to feel more organized and less overwhelmed by your business in 2024, check out my online course, Organize & Automate. It’ll help you walk into 2024 with more time and less stress.

  2. Click here to join the waitlist for my mastermind, The Simple Business Builder. You’ll be the first to hear when doors open again in Spring 2024 and you’ll get a special bonus when joining!

Subscribe on Apple Podcasts, Google or Spotify.



It’s that magical time of year when everyone starts thinking about the new year and setting goals.

But before you can make a plan of where you’re going, you need to know where you are. And that’s why I’ve always been a fan of creating yearly reviews.

Today I’m going to walk you through my new and improved way of creating an End Of Year business review, so that you can do yours without any guesswork of what exactly should be in it!

It will take you about 1 hour to complete the review.

Each question is listed below, and I’ve added some of my own answers in case you’re curious to see behind the scenes of my online coaching + courses business!

Top 2023 wins - Here is where we start thinking of what went well because we want to start this planning session off with positivity.

  • I posted consistently 5x a week on Instagram. I developed boundaries on Instagram and followed people who made the app feel fun to open again. I set up a content batching system which made being consistent WAY easier. And I gained course sales, clients and over 1000 email list subscribers from Instagram!

Top 2023 challenges

  • Procrastination: I started leaving things til the last minute. Especially this podcast. Here’s what I started doing to break that habit: I began breaking tasks down into baby steps. The smaller, the better. I also stopped overestimating how much I could get done in a day, which helped me procrastinate less because I no longer felt like avoiding my todo list and the feeling of “being behind” that it gave me.

Good/Bad Habits

Bad:

  • Phone in bed and first thing in the morning

Good:

  • Daily gratitude

  • Daily walk, 4000 steps

How did I feel for most of the year?

  • Did you predominantly feel content? Happy? Stressed? Burnt out? Awareness of how you feel most often is the first step to changing it.

Top 3:

Top 3 best selling services/products

Top 3 sources of sales/clients

Top 3 sources of email list subscribers

Yearly Stats

Yearly revenue:

Yearly Expenses:

Yearly Take-Home Pay:

IG following:

IG weekly posts:

Email List:

Did I achieve my revenue goal & how does it compare to previous years? If not, what fell short?

Growth Tracker Review:

How many leads entered my email funnels each month? How many leads converted to sales each month?

  1. Funnel 1:

    1. Average # of monthly leads:

    2. Average monthly sales:

    3. Average monthly conversion rate:

Did my team members make a profit?

Team Member:

Role:

Profit for the year:

Productivity Review

What boosted productivity?

  • Personally, I enjoyed using my Productivity Planner to help me focus on priorities for the week and day.

What hindered productivity?

  • Renovating a boat, having a vlog and running a business are sometimes a struggle to balance

Any schedules/routines that were helpful?

  • Waking at 5:30-6am

Now go through each section and see what I can take into 2024!

  • For me, I definitely want to keep posting reels 5x a week, IG is still no.1 source of clients

  • Have a set week once a month for podcasting, not just one day. It’s not enough time. Or, podcast bi-weekly instead of weekly.

How do I want to feel in 2024?

2024 Income Goal:

Expenses Goal:

Take Home Pay:

IG following goal:

Email List goal:

Funnel Opt-ins Goal:

How will I get these leads? (Max: 3 sources)

Habits to replace in 2024:


About Nesha

Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.

Looking for more ways I can help you? Here they are:

1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.

Group Coaching Program: The Simple Business Builder: Learn to build a $5-10K/month online business working 3 days a week.

Organize & Automate - Join 1200+ students and learn how to organize your entire online service-based business in just two weeks (on the side of your regular routine!) so you can stop stressing and fall back in love with your business.

Simple Sales School - Learn how to get a consistent flow of clients so you can build the income & financial freedom you desire.


Subscribe & Leave A Review! 

If you enjoyed this episode, you can show your support by leaving a review, subscribing, or sharing your biggest takeaways on your Instagram story! Just remember to tag me @neshawoolery so I can see it.

Here’s how to subscribe and review the show:

Subscribe on your favourite podcast platform: Apple Podcasts, Google or Spotify.

To leave a review on Spotify: Open my podcast and click the “rating” button under my podcast name.

To leave a review on Apple Podcasts: Open my podcast, scroll to the bottom of the page and you’ll find the rating/review button.


More Episodes

 

How I made $15,840 from my pre-launch

 

Today, let’s do a launch review! I’m going to uncover how I made $15,840 from my pre-launch without ads, a free webinar/challenge, or going viral. (I went viral once but archived it, so that doesn’t count lol.)

In this episode, you’ll learn:

  • How I made $15,840 from my pre-launch (before doors officially opened)

  • How to grow a waitlist

  • The 3 things that helped me make $15K

  • An inside look at a realistic group program launch

  • Why my pre-launch went really well but my actual launch did not

  • 2 challenges I faced

  • 2 things I’d do differently next time

Click “play” on the player below to listen to the episode!

PS - Click here to join the waitlist for my mastermind, The Simple Business Builder. You’ll be the first to hear when doors open again in Spring 2024 and you’ll get a special bonus when joining! 

If you’re more of a self-study person, check out my online courses here.

Subscribe on Apple Podcasts, Google or Spotify.



LAUNCH REVIEW

Life had its own plans during my actual launch, and I didn't execute the webinar launch I had initially planned. However, the pre-launch to my waitlist proved to be a game-changer, bringing in a solid $15,840. Let's delve into the strategies that made this pre-launch successful.

1. Waitlist Strategy

Three months before the launch of my group coaching program, I strategically built up my waitlist.

I incorporated prompts into every email, placing them at the top and within the body. In a world where attention is scarce, your call-to-action (CTA) needs to be upfront.

Utilizing Instagram, I employed @manychat to automate responses when people commented "WAITLIST," sending them the necessary details and the link to join.

Pro Tip: Follow me @neshawoolery for more valuable insights and save this post for future reference!

2. Content Strategy

Consistency was key, with five posts per week over three months. To streamline the process, I batched my content creation.

  1. Content Inspiration Folder: I created an Instagram folder called Content Inspiration, where I saved viral content adaptable to my niche.

  2. Utilizing Hooks and Styles: I mirrored the hooks, styles, and reel lengths of successful content.

  3. Data-Driven Approach: Regularly checking my insights enabled me to create more content tailored to my audience's preferences.

While I used viral reels as a guide, my primary focus was not virality but conversion.

3. Survey Strategy

Following the pre-launch, I sent out surveys to those who didn't join, aiming to understand their hesitations. This dual-purpose strategy allowed for market research and provided an opportunity to address concerns, offering a final chance to join at the waitlist price before it increased permanently.

Insider Insights: Exact best-performing emails, impactful IG stories, and nuanced strategies remain exclusive to my SBB mastermind clients.

Success Stories and Strategies That Worked

Some strategies that proved successful include:

  • Fast Action Bonus: Offering a time-limited bonus resulted in three sales within 15 minutes of the cart opening.

  • Q&A Engagement: Hosting Q&A sessions, both recorded and live, fostered engagement.

  • Empathetic Approach: Rather than pushing for a sale, I focused on answering questions, soothing hesitations, and letting potential clients make informed decisions.

Challenges and Reflections

As with any venture, challenges and areas for improvement emerged:

  1. Refund Policy Dilemma: Implementing a no-refund policy in coaching raised uncertainties about its impact on sales. Despite this, the waitlist conversion remained above average.

  2. Incomplete Launch Execution: Life's unpredictability interfered, preventing the full execution of the planned launch, including a desired webinar or challenge.

  3. Lack of Advanced Planning: While the waitlist pre-launch was meticulously scheduled, the same cannot be said for the launch itself. Going forward, a more robust planning and scheduling approach is essential to maintain momentum and engagement.

In conclusion, the success of the pre-launch lies in a strategic blend of building anticipation, consistent content creation, and addressing potential concerns. As I navigate through these challenges, the journey continues, with lessons learned and new strategies on the horizon.


About Nesha

Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.

Looking for more ways I can help you? Here they are:

1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.

Group Coaching Program: The Simple Business Builder: Learn to build a $5-10K/month online business working 3 days a week.

Organize & Automate - Join 1200+ students and learn how to organize your entire online service-based business in just two weeks (on the side of your regular routine!) so you can stop stressing and fall back in love with your business.

Simple Sales School - Learn how to get a consistent flow of clients so you can build the income & financial freedom you desire.


Subscribe & Leave A Review! 

If you enjoyed this episode, you can show your support by leaving a review, subscribing, or sharing your biggest takeaways on your Instagram story! Just remember to tag me @neshawoolery so I can see it.

Here’s how to subscribe and review the show:

Subscribe on your favourite podcast platform: Apple Podcasts, Google or Spotify.

To leave a review on Spotify: Open my podcast and click the “rating” button under my podcast name.

To leave a review on Apple Podcasts: Open my podcast, scroll to the bottom of the page and you’ll find the rating/review button.


More Episodes

 

What to do when a potential client says you’re too expensive

 

If you’re an online service provider like a coach, designer, digital marketer, copywriter, etc…

Don’t lower your price just because someone says you’re too expensive. 

In this episode we’ll uncover:

  • What to do when your target market can’t afford you

  • Why you DON’T need to sell high ticket (but you should never aim to be the cheapest)

  • Why many online service providers attract MORE clients when they increase their prices


The Simple Business Builder is a 12 week group coaching program to help you book clients consistently & start scaling to $5k+ months.

Doors close Nov 14th midnight EST OR when all seats are full!  Join before enrollment closes >>

Click “play” on the podcast player below to tune in or scroll down to read the article.

Subscribe on Apple Podcasts, Google or Spotify.



What to do when a potential client says you’re too expensive

Pricing Wisdom: Hold Your Ground

Resist the urge to lower your rates when someone says you're too expensive.

The only time you need to take action on this is if the majority of your potential clients are saying this. That’s a sign you may need to pivot to a new target market, reduce the price and sell more.

Alternatives to pivoting target market?

  • Consider creating an extended payment plans

  • Stop talking so much about WHAT you sell and the DELIVERABLES and focus more on the end-result your service will help your clients achieve.

Adapting to Your Market

For potential clients who can't afford your standard rates, create a more budget-friendly offering, establish waiting lists, and provide valuable free content to attract interest.

High vs. Low Ticket Dilemma

Striking the right balance between high and low-ticket offerings is crucial. Avoid being the cheapest; instead, focus on a mix of high-ticket for premium clients and lower-tier options to appeal to a broader audience.

Attracting More Clients with Higher Prices

Surprisingly, raising your prices can lead to attracting more clients. Higher pricing signals quality and expertise, positioning you as an expert and allowing you to deliver better results with reduced workload.

Plus… people who pay, pay attention.

More often than not, the clients investing more in your services are the ones who will do their very best to get the MOST out of their investment. This means that online service providers who charge more usually get better testimonials from their clients - because the client takes what you provide for them and runs with it.

PS - Doors to my group coaching program, The Simple Business Builder, are now open. If you want to learn how to book clients consistently and start growing a $5K/month online business working 3 days a week, learn more >>


About Nesha

Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.

Looking for more ways I can help you? Here they are:

1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.

Group Coaching Program: The Simple Business Builder: Learn to build a $5-10K/month online business working 3 days a week.

Organize & Automate - Join 1200+ students and learn how to organize your entire online service-based business in just two weeks (on the side of your regular routine!) so you can stop stressing and fall back in love with your business.

Simple Sales School - Learn how to get a consistent flow of clients so you can build the income & financial freedom you desire.


Subscribe & Leave A Review! 

If you enjoyed this episode, you can show your support by leaving a review, subscribing, or sharing your biggest takeaways on your Instagram story! Just remember to tag me @neshawoolery so I can see it.

Here’s how to subscribe and review the show:

Subscribe on your favourite podcast platform: Apple Podcasts, Google or Spotify.

To leave a review on Spotify: Open my podcast and click the “rating” button under my podcast name.

To leave a review on Apple Podcasts: Open my podcast, scroll to the bottom of the page and you’ll find the rating/review button.


More Episodes